At Email Fixer, we take a strategic and technical approach to resolving email deliverability issues, ensuring your messages consistently reach their intended recipients.
We start with a comprehensive audit of your email infrastructure, analyzing key authentication protocols like SPF, DKIM, and DMARC to identify misconfigurations that could be causing delivery failures or security vulnerabilities.
From there, we provide clear, actionable recommendations to optimize your domain’s reputation, prevent spoofing and phishing attacks, and enhance inbox placement.
Our process is not just about fixing immediate issues but establishing long-term email health through proper configuration, monitoring, and compliance with industry best practices.
Whether you’re struggling with low open rates, frequent bounces, or domain blacklisting, Email Fixer equips your business with the tools and expertise needed to secure and streamline your email communication.
In the first phase, we perform a comprehensive audit of your existing email system. This involves a detailed review of key elements such as your SPF, DKIM, and DMARC records, identifying any issues like misconfigurations or outdated settings that might be affecting your email deliverability. We also analyze your email sending patterns, bounce rates, and engagement metrics to uncover potential causes of poor inbox placement or increased spam reports. This thorough assessment allows us to gain insight into both the technical and strategic areas needing improvement.
Authentication is essential to improving email deliverability and preventing unauthorized senders from impersonating your domain. We ensure your SPF, DKIM, and DMARC records are properly configured, enabling email servers to authenticate your messages. This step helps protect against phishing and spoofing attacks while improving your sender reputation. We also implement BIMI (Brand Indicators for Message Identification) to enhance the visibility and trustworthiness of your brand in recipient inboxes, as well as TLS encryption to secure communication during transmission.
Your domain and IP reputation play a crucial role in ensuring your emails make it to the inbox. In this step, we perform a reputation check to identify whether your domain or IP is blacklisted or has been flagged for poor sending practices. If any blacklisting is detected, we take steps to request delisting and implement strategies to improve your reputation. This may involve adjusting your sending patterns, limiting large-volume sends, and improving overall email hygiene to reduce the risk of being flagged as spam.
With DMARC (Domain-based Message Authentication, Reporting, and Conformance), we enhance your domain’s security by enforcing policies that dictate how unauthenticated emails are treated by receiving servers. Initially, we set DMARC to a "none" policy, allowing us to gather data on email activity. Over time, as we refine your email system and practices, we gradually shift to more stringent policies like quarantine or reject to block fraudulent emails. We also use DMARC reporting tools to receive real-time insights into unauthorized email activity, allowing us to fine-tune your settings.
Even with perfect technical setup, the content and sending practices of your emails can impact deliverability. In this phase, we analyze your email headers, subject lines, and body content to ensure they follow best practices and do not trigger spam filters. We review your sending frequency, volume, and list hygiene, optimizing for better engagement and reduced bounce rates. By segmenting your audience and tailoring your campaigns, we can improve recipient engagement and reduce the chances of being flagged as spam.